Sales Tools

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Introducing the all new Somfy Expert Dealer Program

Shine light on new opportunities.

Learn More I’m already a Somfy Expert

The all new Somfy Expert dealer program.

Learn More Compare to Previous Program

Increase revenue.
Improve customer satisfaction.
Close more deals.

The Somfy Expert dealer program is designed with a single goal: to help your business thrive. It provides access to qualified leads, effective sales tools, marketing assistance, remote training and priority support from our team. Combined with Somfy’s growing lineup of wireless smart home products, the Somfy Expert program is our formula for your success.

Better leads.
Personalized support.
Smarter tools.

Somfy Experts like you are the backbone of our business, and we’re committed to helping you not just survive these uncertain times, but thrive. We’ve reimagined the Somfy Expert program to give you greater access to leads, smarter sales tools, remote training and unmatched marketing and technical support from our team. Combined with Somfy’s growing lineup of wireless smart home products, the new Somfy Expert program is our formula for your success.

Frequently Asked Questions

Qualified leads. Delivered.

Somfy’s website, social channels and marketing campaigns generate qualified leads every day. Somfy Experts are able to tap into these leads and connect with homeowners in their area who are interested in motorized window coverings and other smart home products.

Let customers find you

Somfy Experts are featured on Somfy’s Where to Buy tool, the starting place for homeowners interested in motorized window treatments.

Put your best foot forward

Every Somfy Expert is prioritized first on our Dealer Locator, featured on, where your customers will search for dealers near them.

Receive handpicked leads

The consumer leads Somfy generates through organic search, social properties and other digital campaigns are carefully qualified with our white-glove service and sent to Somfy Experts to help you grow your business.

Wow your clients.

Somfy Experts gain access to powerful sales tools that help clients experience the convenience and elegance of Somfy motorization and control—in their homes and in your showroom.

Somfy Showroom App

The immersive, interactive Somfy Showroom app for mobile devices makes it fun and easy to demonstrate Somfy motorization to your clients.

Any room, any window treatment

Select from an array of prefabricated rooms, shade types, and Somfy controls. You can even change fabric colors to any shade on the entire spectrum, as well as choose opacity levels. Your clients will get to experience the power of motorization firsthand.

Demo Kit

This compact, lightweight demo kit is ideal for in-home sales calls. At only 9 lbs, it collapses down and fits into an included bag to bring with you anywhere.

Get concierge service.

Every Somfy Expert gets direct access to an Inside Sales representative who is there to answer questions and provide ongoing support.

Deliver peace of mind

Somfy Experts are able to offer their clients an industry-leading Somfy 5 Year Warranty on all covered components along with direct access to Somfy’s outstanding technical support team.

Elevate your digital marketing.

Make the most of your digital and social marketing efforts with content and assets from Somfy: social post graphics, email content and templates and even a customized Somfy Powered Motorization landing page for your business website.

Be social

You’ll always find Somfy ready to support your business on social media with likes and shares – tag us any time or share our content on your social profiles. Social media is a great way to get in front of customers and show off your best work.

Stay connected

Support your email marketing efforts with pre-designed email graphics and content suggestions from Somfy. We’re here to help you reach existing customers more efficiently and outreach new customers with the best information. Whether you opt for email newsletters or social media posts, Somfy is here to help you look your best.

Gain a competitive edge.

The more you know about Somfy motorization, the more Somfy motorization you’ll sell. Our online training platform, Somfy U, will help you become an expert at selling and installing motorized shading systems and the Expert learning path will have you up to speed on all things Somfy in no time. Plus, Somfy U is available wherever you are – on mobile phones, desktop computers and 24/7.

Expert Learning Path Includes

  • Somfy Expert Program Overview
  • Virtual Showroom Demo
  • RTS Technology Overview
  • RTS Controls
  • RTS Sensors
  • Interior Sonesse Spec Training
  • TaHoma RTS Specification

Training at Your Pace

The Expert Learning Path on Somfy U will help you learn how to design and build efficient motorized shading systems for interior applications. Plus, Somfy U is available wherever you are – on desktop or mobile – and even saves your progress if you have to walk away. You can sign up employees for Somfy U too, and request progress reports on their learning from your regional sales manager.

Online Programs

Somfy U is always available to help you learn more. Plus, live-streamed events and special training sessions are also available through the platform.

Real dealers. Real success.

Somfy Expert FAQ Frequently Asked Questions

The Somfy Expert program is for retail dealers of interior window coverings, offers Somfy motorization solutions to end-users directly, and wants to prioritize Somfy in their business. Exterior program coming soon.
No! There are no fees or dues, and Somfy Experts can meet all of the program requirements without any out-of-pocket expenses.
Somfy Experts must include motorization quotes on each sales opportunity, stay up to date on Somfy products by utilizing Somfy U, use Somfy’s new POS and sales tools and create a Somfy motorization landing page on their website—without any out-of-pocket expenses. After you complete the application form, a Somfy representative will review the requirements with you in more detail.
Training and education for Somfy Experts is currently being offered via our elearning platform, Somfy U.
After you complete your Somfy Expert application, a Somfy representative will help you understand and complete the program requirements. The length of this process will depend on how quickly your company can satisfy the requirements, but generally this can all occur within 2-3 weeks.
After you enroll in the Somfy Expert program, you’ll be provided direct contact information for your Somfy Expert representative.
A Somfy representative will contact you directly to review the Somfy Expert program, its benefits and features, along with the certification process and timeframes.

Somfy Expert FAQ Frequently Asked Questions

Somfy has added some great new benefits and tools like direct purchasing from Somfy and the new interactive Somfy Showroom App and removed some previous requirements like invoice reporting. See a side-by-side comparison of the new program and the prior program.
Yes, there are some new program requirements that Somfy will help you complete without any out-of-pocket expenses. After you request access to the new program, a Somfy representative will walk you through the process.
No! And you can complete all of the new program requirements without any out-of-pocket expenses.
Your Somfy account will be opened within 10 days of the first direct order you submit to Somfy.
Yes! Your Somfy Expert representative can review the various discount levels with you.
Somfy Experts can purchase accessories and peripherals (remote controls, switches, sensors, etc.), repair parts and, in limited quantities, replacement motors directly from Somfy. New Somfy motors must be purchased through your usual sales channel.
When you upgrade to the new program, you’ll be provided direct contact information for your Somfy Expert representative. You can also send an email to